4 secrets to reduce bounce rate on your Shopify store in 2022
What is Bounce Rate?
Bounce rate refers to the number of site visitors who have visited a single page on your website before exiting. This is usually your home page.
There are several ways to incrementally improve your bounce rate but we have found these 4 ways to be most effective:
Optimise your navigation
Display your best offers/USPs above the fold
Pay attention to site speed
Mobile first experience
1) Optimise your navigation
The way you structure your site navigation is crutIal. If a user cannot find what they are looking for in a matter of seconds, they may bounce from your site.
The key to an optimised navigation is to simplify and refine. The less clicks involved, the more accuracy the user will have in finding their desired products.
Create a ‘Best-Sellers’ collection in order for your new visitors to instantly find your most popular products and a ‘New Arrivals’ collection for your returning shoppers.
For sites with hundreds of products and categories, remember to think like your customers. Asking them for feedback via chatbots, surveys is an effective way to optimise your navigation long-term.
2) Display your best offers/USP above the fold
Creating short, direct response copy containing your best offers or unique selling preposition will encourage users to continue their journey.
Popups are also useful if used at the right time but are generally intrusive to the user and can hinder the user experience. A less intrusive and more effective approach to drive engagement is using the new Custom Notification Builder app.
3) Pay attention to site speed
If your users are waiting longer than 3-4 seconds for a page to load, this creates a negative experience.
Ensure your image’s file size is optimised. TinyPNG is a great tool to use for reducing image size without reducing image quality.
Review your tech stack and apps used. If you’re using more than 10 apps with heavy scripts placed on your site, you may need to consult a technical specialist to assist.
Users are especially vigilant when it comes to mobile speed and can become frustrated easily.
4) Mobile first experience
Don’t fall into the trap of looking to your desktop website design all day. With majority of web traffic coming from phones, building a website for mobile and optimising for desktop has become the new way of thinking in 2022 and beyond.
Online stores rely heavily on social media platforms to generate majority of their traffic, a sound mobile experience should be pre requisite and should be top of mind moving forward.
Bounce rate is one of the biggest indicators of a website’s success. High bounce rates are, in most cases related to usability, UX design and content irregularities.
If your site’s bounce rate exceeds 57%, you must address the points that we’ve outlined above.